It’s a commonly accepted and often repeated concept. It’s illustrated by powerful examples from Bill Gates, Steve Jobs, and Mark Zuckerberg to Frank Lloyd Wright and Buckminster Fuller to James Cameron and Tom Hanks (every one of them is a college dropout). It’s the sub-headline and positioning of a recent “Billionaire University” story in [...]
Categories: Culture, Marketing and Branding
Tags: 1%, advanced degree, Americans, doctorate, education, education level, Forbes, Forbes 400, graduate, graduate degree, MA, MBA, MD, MS, PhD, rich, richest
Last summer, Forbes called them “the fastest growing company ever.” This week, Ad Age announced they were sponsoring the Super Bowl pre-game show. What do you make of everyone’s darling, Groupon, investing in traditional media?
Categories: Marketing and Branding, Media
Tags: Ad Age, advertising, brand, branding, Facebook, Forbes, Google, Groupon, Living Social, LivingSocial, magazine, Marketing, newspaper, online, Pandora, pre-game, radio, social, sponsor, sponsorship, Super Bowl, Television, WOM, Word Of Mouth
With more than 50% of the printed piece dedicated to advertising, ForbesLife is a bridal or high fashion magazine for the super-rich. Here’s why.
Categories: Marketing and Branding, Media
Tags: ad, ads, advertising, bridal, expensive, fashion, Forbes, Forbes Life, ForbesLife, Inc, lifestyle, luxury, mag, magazine, pages, publication, rich, sides, super-rich, USPS
Sinek’s “Start With Why” philosophy, of course packaged and sold as a book, isn’t revolutionary. But it’s always timely and he gives it a fresh spin.
Categories: Marketing and Branding
Tags: Beute, Ethan, Ethan Beute, ethanbeute, Forbes, Forbes.com, purpose, Rich Karlgaard, Simon Sinek, Start With Why, what you do, why you do it
